Mattel Exces reveal they want to essentially create a cinematic universe following the success of #Barbie with 14 properties already in active development, including:

• Barney
• Polly Pocket
• Hot Wheels
• Magic 8 Ball
• UNO
• Rock ‘Em Sock ‘Em Robots
• Christmas Balloon… pic.twitter.com/MGnBrUQ9Za

— Pop Base (@PopBase) July 26, 2023