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How does Game Informer stay viable?

I started buying the Australian edition when I first noticed it about a year ago because it was half the price of anything else on the market and chock full of quality content.

I mean $5? For what you get, that's a steal. I can't remember when another gaming magazine in australia was less than about $10.

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How does Game Informer stay viable?

I started buying the Australian edition when I first noticed it about a year ago because it was half the price of anything else on the market and chock full of quality content.

I mean $5? For what you get, that's a steal. I can't remember when another gaming magazine in australia was less than about $10.

They push their digital version over their print and are slowly straying from the print format, but keep it for the people still dedicated to it. Because they bundle a GameInformer subscription with every GameStop Rewards Pro card (which every customer gets offered to sign up for) it keeps the magazine very well funded. GameStop's rewards program has a ridiculous number of customers signed onto it and with each one of those customers subscribed to the magazine, nevermind the people who subscribe outside the store... that would be how they stay viable.

It's a smart business strategy. Hell, at GameStop we generally push the digital subscription too because they make it the better deal for the customer. They're playing it smart and trying not to stick to the past, most magazines aren't doing that these days.

I'm pretty certain if Nintendo had let Nintendo Power switch to a digital format we'd at the very least still see the magazine going around for a little while longer than December, to say the least.

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NGamer (or, more recently, Nintendo Gamer) - in my eyes, the best gaming magazine on the market right now - is also stopping production of its print version, as of next week's issue :(

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