ESPN to acquire NASN

[Guest Mr. Potato Head]

http://www.sportsbusinessnews.com/_news/news_354791.php

ESPN Tuesday announced it has agreed to acquire NASN, the only European channel dedicated to North American sports, from Setanta Sport Holdings Ltd and Benchmark Capital Europe. Terms of the agreement were not disclosed, and the deal is expected to close early next year subject to regulatory approvals.

“Growing our business in Europe is a key strategic initiative for us," said Russell Wolff, managing director of ESPN International. “We expect NASN, which has performed well and created a unique market position, to be a strong addition to our portfolio. ESPN has a leadership position in sports media around the world, and we look forward to bringing the same passion, quality, excitement, and insightful journalism to sports fans in Europe."

Amory B. Schwartz, co-founder and chief executive of NASN said, “In four years, we have developed NASN from an inspiring idea to the home of North American sports in Europe, and the acquisition by ESPN is testimony to the soundness of our vision and execution. We are delighted to be part of ESPN which will help us continue to deliver the best sports programming for our viewers, and reach even more sports fans in Europe.”

NASN is the only network in Europe completely dedicated to North American Sports, airing over 800 live and as-live sports events each year. These include over 200 live games from the National Hockey League including the All-Star Game and every game of the Stanley Cup, 60 live National Football League games in certain markets including the playoffs and Super Bowl, and 250 live Major League Baseball games including the All-Star Game and World Series. Subscribers can also view college basketball action and the celebrated NCAA Tournament, as well as NCAA Football including the Bowl Championship Series. ESPN’s future plans include bringing ESPN branding to the network.

Setanta was a launch investor in NASN in October 2002 along with Vulcan European Media. In June 2005, Vulcan sold out to Setanta which then sold a 50% interest to Benchmark Capital Europe, the top-tier venture capital firm. Setanta and Benchmark focused their efforts over the past 18 months on helping NASN secure the best content and distribution deals across Europe. The channel today reaches over 6 million households in 26 European countries.

“This acquisition will allow us to accelerate our European television business which has grown rapidly since the launch of ESPN Classic in 2002,” said Lynne Frank, managing director of ESPN, Europe, Middle East and Africa. “NASN is a great fit for our company and we will continue to build on its success and appeal across some of the most vibrant multichannel markets in the world.”

Since 2002 with the launch of ESPN Classic, ESPN has operated a variety of ESPN-branded businesses in Europe. ESPN Classic currently serves 20 million subscribers in over 40 countries. ESPN also provides programming to Europe through its syndication arm via more than 90 broadcasters. ESPNsoccernet, the leading English-language soccer news and information site in the world, is also based in ESPN’s London office. ESPN Mobile distributes X Games video, wallpapers, and ringtones to four countries in Europe, and offers the ESPNsoccernet WAP service which covers news, scores and standings from English, Scottish, Spanish, Italian, German and French football to serve international football fans in the region.

[alldaws1]

Yeah, I heard about this yesterday and it's great news. We used to have NASN but got rid of it because they dropped all ESPN programming, which was my favourite thing about it. Now it'll have it back, I'll definitely be re-subscribing. Boy, I miss NFL Countdown

[Toe]

Another reason why the NHL were idiots to sign the TV deal with OLN and not ESPN. I would imagine that if that ESPN held the national TV rights, they would be allowed to show some NHL hockey across Europe.

[gunnar hendershow]

If NHL were with ESPN you can bet it would be watched heavily in Europe. Only half the league comes from there pretty much.

[Chasing Lamely]

Now all they ned to do is take it off subscrition. Since they require a credit card to subscribe and credit cards are evil.

[Farmer Reil]

Yeah, if it wasn't a seperate subscription I'd probably watch a lot more American sports, instead of just the odd NFL game when I remember to set Sky+ to record it on Five.

[TheSqauredCircleMessiah]

Another reason why the NHL were idiots to sign the TV deal with OLN and not ESPN. I would imagine that if that ESPN held the national TV rights, they would be allowed to show some NHL hockey across Europe.