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Nine Inch Nails Year Zero 'Treasure Hunt'?


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So I was kicking around NIN Myspace, where they have two new songs leaked, and I saw a post from a guy saying


reznor is releasing his tracks through a conspiracy styled treasure hunt - start at www.iamtryingtobelieve.com and see how many of his tracks you can find. You will know you are on the right track when you get the phone number 216-333-1810. No, im not giving anything away. You can call it. But you wont know what to do with the conversation unless you found the number legitimately. If you get stuck, hit the nin boards or drop me an email :) - also check out my page for another NIN track on the upcoming album

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The leaking of the songs and the Halo 2 style marketing really aren't connected, other than the USB drives having phone messages on them much like various other sites (I Am Trying To Believe, etc.) have hidden that lead to bible passages through morse code and things.

It's a fun time to be a Nine Inch Nails fan. Can't say the same for other bands, like, oh... The Smashing Pumpkins. :P

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The three tracks thus far are excellent, really, really like them. It's made me well hyped for the album now.

EDIT: And having realised that the site I found with them on has links to the other 'hunt' sites, I must say, this is one of the most awesome publicity ventures ever.

Edited by SSTBus
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Guest TMacThaShiznit

The phone call is just right out weird and creepy.

And made me keep looking. Congrats to Trent, he's really got something going. As far as the movie thing goes, I could easily see it happening. The plot is rather good, and I don't think all of it has even been revealed yet.

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  • 2 weeks later...
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Launch Radio Networks reports: The Recording Industry Association of America (RIAA), which has become notorious for suing anyone from high school students to retirees for downloading music from the web, has gone after web sites such as Idolator that have posted leaked songs from the upcoming NINE INCH NAILS album, "Year Zero". The problem, however, is that the tracks were leaked intentionally. Several songs from the album were left on computer hard drives at venues on the band's current European tour, with fans finding and posting them on the web for others to download and swap. According to Billboard.com, the RIAA sent cease-and-desist emails to web sites that posted the tracks, leading one industry source to say, "These f***ing idiots are going after a campaign that the label signed off on."

While a number of songs have been intentionally released, the entire NINE INCH NAILS album has not leaked online yet. The CD arrives on April 17.

In addition to the leaked tracks, the marketing campaign for "Year Zero" has featured cryptic messages on T-shirts and a maze of linked web sites that expand upon the album's storyline of a future U.S. on the brink of apocalypse.

The same source told Billboard that NINE INCH NAILS frontman Trent Reznor views the campaign as a "new entertainment form." The source added that the campaign will continue for the next 18 months.

"Year Zero" is reportedly the first of two concept albums, the second of which Reznor hopes to finish next year.

NINE INCH NAILS finishes its European tour on April 10 in Finland and has just announced another round of shows on that continent beginning in August. A trip to Australia and Japan is planned for May. North American dates have not been announced yet.

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