HAS ANYONE BEEN KEEPING UP WITH THE VIRAL MARKETING CAMPAIGN OF THE DARK KNIGHT?!
Today in San Diego there was a huge gathering after www.whysoserious.com gave out coordinates on where to meet. Fans were treated with getting their faces painted like the joker. At 10AM jets flew overheard putting out purple and green smoke, and then spelt out 18003959646 (Call that number!) . Whenever someone bought something at the gathering, they were given change in all one dollar bills, with one of the dollar bills have the eyes burned out, and the smile drawn in in red, with the phrase "WhySoSerious" underneith.
The website featured a bunch of riddles that you had to solve using the phone message.
It now appears its ended because someone has apparently solved it...
Spoiler: Click here to view
The person in the police picture who is the supposed dead Joker is one of the fans they visibly abducted during the gathering today. It had several people actually worried because apparently a black van pulled up, a bunch of guys in clown masks jumped out, grabbed the guy, and sped off.
The marketing campaign is genius.