Channel 4 in live advert attempt

[GA!]

Channel 4 is to carry an ambitious live television advert during an episode of Come Dine With Me later.

A team of will have just three minutes and 20 seconds to spell out a message to viewers in a series of formations over Madrid.

The team of expert skydivers includes European champion Phil Curtis with four world and nine national champions.

The advert, for Honda, will be screened at 2010BST - with a taped back-up in place if bad weather prevents the jump.

The advert, inspired by Honda's strapline "If it's difficult it's worth doing" is a precursor to the car manufacturer's new advertising campaign, beginning in June.

"This concept breaks the boundaries of the perceived confines of TV advertising, which is something Channel 4 is striving to do," said Andy Barnes, sales director of Channel 4.

- BBC News.

[alldaws1]

If the next live advert isn't Barry Scott trying to sell us Cillit Bang, I'll be disappointed.

[brenchill]

Or that fat bitch singing about new Slim Fast breakfast cereal.

[Benji]

If the next live advert isn't Barry Scott trying to sell us Cillit Bang, I'll be disappointed.

BANG! And the hilarious dubbing is gone!

[Colly]

Howard the Halifax man?

[therockbox]

Impressive stuff, didn't look like they were going to make the 'N' though.

[King Ellis]

Shit, that was today?

Youtube?

[Summers]

Definately awesome.

[probablyoliver]

Well that was wonderful on all levels. Who was that bloke at the bottom though, he looked suspicious.

[GA!]

All adverts are going to suck from now on as they aren't live. That was 28 types of awesome though, yet another sublime Honda advert.

The advert is now on Honda's website.

[DFF]

That was amazing. Simply, amazing.

[Jimmy]

Howard's getting fired/replaced.

[Cactus Drags]

That was pretty cool, wish I'd remembered to catch it live though.

And on the subject of Halifax Howard, anyone else notice that in the latest ad, they've edited it, so he no longer says the line "...or my name ain't Brown." Was there some kind of stupid racial PC complaint made?

[Crybaby Bunting]

Alternatively they could just be realising how retarded the advert is and are cutting it out completely piece by piece...

I don't see how it could be offensive, he's called Howard Brown or at least I think he is :S

[Colly]

That was pretty cool, wish I'd remembered to catch it live though.

And on the subject of Halifax Howard, anyone else notice that in the latest ad, they've edited it, so he no longer says the line "...or my name ain't Brown." Was there some kind of stupid racial PC complaint made?

I did indeed notice that. Maybe name sounded too much like face...

[Farmer Reil]

That was awesome. But then again, it was a Honda advert. The two are rapidly becoming synonymous.

[Liam]

That was awesome. But then again, it was a Honda advert. The two are rapidly becoming synonymous.

Pretty much.

I was half awake when it was mentioned on the radio, so I kinda forgot about it. Luckily, I watch Come Dine With Me >_>

[9 to 5]

You might see me on TV then Liam. >_>

[Liam]

You applying, or have you actually got on it?

That'd be awesome

EDIT: Or a family member....as that would make more sense

Edited June 3, 2008 by rvdwannabe

[9 to 5]

Well, I have applied for it yeah and they said they are getting back to me. I can but hope.