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The New Kit Thread


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I like the Liverpool kit. Bit different, looks good. I like the goldy yellow bits actually.

Are the torches in homage to the 96 still on there somewhere? Cos they've removed them from the badge on the chest.

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Maybe it's on the back :shifty:

Not too sure what I think about the 96 thing on the Liverpool shirt, I can't see why they couldn't have had two torches on either side of the bird, on the back it almost looks like some sort of advertising.

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The launch of the new Liverpool home kit has prompted an angry response from a number of the families of those killed in the Hillsborough disaster.

The club's home shirt for the 2012-13 season, designed by American company Warrior, was revealed on Friday.

Fans have welcomed the design, but the decision not to consult some families over the decision to move the symbol honouring the dead, has angered many.

The Hillsborough Justice Campaign (HJC) said the actions were "insensitive".

The new shirt sees the club's logo, which featured an image of the Shankly Gates, replaced by the original Liver Bird crest that became synonymous with Liverpool's success in the 1970s and 80s. As a result the two Justice flames honouring the Hillsborough campaign have been moved to the back of the shirt.

The decision to move the flames is not the source of frustration but the decision to only consult one Hillsborough group has sparked anger.

Liverpool did take time to meet with the seven members of the Hillsborough Family Support Group (HFSG) committee but other groups were not consulted.

The HFSG was the first group formed after the disaster in May 1989 and provides support for many of the bereaved families. The HJC also acts for a number of the families but its priority is to fight for the truth behind the events that took place at Hillsborough on 15 April 1989

A HJC statement read: "We have noted that the Hillsborough flames and '96' will now appear on the back of the shirt 'after consultation with family members'.

"We can confirm that no bereaved families of the HJC were contacted or consulted. The first we were aware of this was via the minutes of the Supporters' Committee March meeting.

Once again LFC has chosen to ignore the HJC and their families.

"The continued refusal of the club to acknowledge the HJC is insensitive, divisive and deplorable - 96 is more than a number. LFC would do well to remember that."

Liverpool moved swiftly to defend their part in the process and claimed they had made every effort to deal with the issue as sensitively as possible.

A spokesman said: "The club consulted with the HFSG committee and shared a number of alternative designs which were considered.

"The committee selected a design, which includes the number 96 to recognise those who lost their lives. Nobody has more respect for the 96 and their families than this football club."

Margaret Aspinall, chair of HFSG, lost her son James, 18 at the disaster. She said: "It is difficult for everyone to be consulted all the time. I know there are a number of the bereaved families in the HJC and I can understand what they are saying."

Andy Heaton, editor of Liverpool fanzine The Anfield Wrap , added: "Is it really that hard to consult all of the families, not some?"

The row threatens to taint the launch of the kit, which represents the start of the biggest deal of its kind in English football history.

The £25m-a-year contract with Boston-based Warrior Sports more than doubles the Anfield club's previous agreement with adidas.

Warrior is a brand better known in the lacrosse world.

According to PR Marketing, a German market research company, Liverpool are the fourth-biggest replica kit seller in football, behind Manchester United, Real Madrid and Barcelona. About 900,000 shirts are sold annually.

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I know Hillsborough was tragic and horrible and there's still so much uncertainty surrounding it, but it was also over twenty years ago, and these people really must stop taking offence to absolutely everything. Trying to create an enemy in the form of Liverpool Football Club is beyond ridiculous, especially considering what Liverpool and their current manager have done for the Hillsborough campaign. The positioning of a flame on a football shirt will not change anything, and if people are outraged at a team's football shirt they've clearly lost sight of the whole point of the campaign.

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I'm sorry, I know Hillsborough was a horrible disaster and I have great sympathy for anybody who was directly or indirectly affected and I'm probably going to take a lot of shit for this but I've honestly don't care and have had enough of how sensitive and moany the Family Support Group and Justice Group are.

First the Itandje incident getting blown massively out of proportion, the hassle of the FA Cup semi-final time this year and now bitching because the memorial has been moved from one part of the shirt to another, it's been 23 years let little things like this go. Everyone feels for you and everyone wants to see justice, but is this really a big deal?

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the hassle of the FA Cup semi-final time this year

It's amazing how the FA have been absolved of any blame over this, so it can instead be pinned on 'ugh, moaning Liverpool fans, choosing to mourn the victims of one of the worst tragedies in footballing history in a way that I slightly disagree with :rolleyes:'

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The Semi-Final is all well and good to me. With the shirt I could sense trouble but it's not like the flames were removed. They're still there.

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